Houston Business Offers Product with a Purpose
Mane Temptation, a Black-owned hair care and hair bundles brand based in Houston, Texas has released a limited edition Rosehip “Increasing” Scalp Oil for the month of October for National Breast Cancer Awareness Month. Nicole Patterson, founder of Mane Temptation, shared with Black Texas Magazine, “Breast cancer is a disease that’s really dear to me. It actually runs in my family. So I’ve seen the effect that the fight has on women that are going through it.”
Patterson says Mane Temptation is “passionate about giving back to the community in a way that is going to leave an impact for years” and so “partnering with an organization that gives back to the community would be a great way to hold true to our values.” They have partnered with The Rose, a Center for Breast Health Excellence, to provide a portion of all proceeds from the sale of the scalp oil to the center to help aid women in gaining access to screenings, mammograms, and treatment regardless of their ability to pay.
The oil, which was initially an October exclusive, may be made available again in the future. The ingredients in the oil were intentional, in that they soothe itching, dryness, and inflammation — common conditions experienced by women with breast cancer. It can be used on both your hair and skin and was created to rejuvenate dehydrated cells, aid in absorption, combat moisture loss, and control excess oil production. Rosehip was added to the oil to symbolize the partnership with The Rose, and also because of its collagen boosting qualities.
Mane Temptation has additional products available, including Take Heed, their black peppermint shampoo, and their popular First Work, their conditioner that works well by itself as a conditioner, deep conditioner, or leave-in conditioner. Their hair gel is currently being reformulated, as Patterson is intentional about ensuring products provide the results she wants customers to experience. They also sell naturally sourced hair bundles!
Patterson graduated from Baylor University with a bachelor’s degree in athletic training, but during her junior year of college she began creating her own hair care products to both save money and create healthier hair care options. The following year, a Graves’ disease diagnosis (an autoimmune disorder that causes hyperthyroidism, or overactive thyroid) led her to begin researching links between hair care products and different diseases. Along the way, she learned that some hair care products can contain ingredients like silicones, parabens, and carcinogens which are known as endocrine disruptors that can cause potentially cancerous cells to activate.
After learning about the links between ingredients and your health, Patterson launched her own brand, Mane Temptation. They use ingredients like lanolin, which is extracted from wool and works well as an emollient, moisturizer, and acts as a humectant (though it is not one). Their upcoming vegan line uses castor oil and castor jelly, which is an emollient that traps and slows water loss and is rich in fatty acids and is a triglyceride.
Mane Temptation’s mission is to motivate and empower men and women to look and feel their best from head to toe, assist and accommodate their hair needs, nourish their hair interests, and equip them with knowledge and tools for a wonderful hair experience. Their goal is to educate customers on what they are buying and how to use it, and they are continuing to increase those efforts.
Remember, you have until the end of October to purchase the Rosehip “Increasing” Scalp Oil to join them in their partnership with The Rose for National Breast Cancer Awareness Month. You can use promo code AWARENESS to take 15% off your purchase of the oil at the end of the month. Be sure to look out for their Black Friday deals (up to 80% off) and new releases like their vegan line coming January 2021.
Emeka Anyanwu is an attorney and entrepreneur. She is the Founder of Aˈme-kə, an online retail space for makeup, beauty, and grooming brands founded by Black entrepreneurs. She is the 2019 recipient of the National Black MBA Association – DFW Chapter’s Empowering Visionaries Entrepreneur of the Year Award. Emeka is a graduate of Stanford University, and she also received her J.D. from The University of Texas School of Law and her M.B.A. and M.S. in Healthcare Leadership and Management from The University of Texas at Dallas.