Pressed Roots, announced recently that it has opened its flagship salon in Dallas, with plans to open three additional locations in the DFW Metro area and further expand its corporate headquarters in 2020.

Like the blow-dry bars that disrupted the hair industry a decade ago, Pressed Roots salons specialize in all blow-outs, all the time. Unlike traditional blow-dry bars, Pressed Roots stylists serve the specific needs of women with textured hair by using a proven and repeatable technique — The Pressed Roots method — that avoids damage and gets customers on the go in about 90 minutes.

Historically, textured hair has been too hard for traditional blowout bars to handle – there is too much variation from head to head, it takes too long to treat, and it requires specialized training, techniques and products. This has left a huge gap in the salon industry for women of color who are currently embracing their textured hair and spending significantly on products and services that address their unique challenges in a natural way. According to the 2017 Mintel Black Haircare report, 65% of the U.S. population has textured hair, and this demographic spends  $11.4 billion annually on hair products and services. Pressed Roots was created to solve the three biggest problems with the current textured hair salon experience:

• Trust – By training all of its stylists on the proven and repeatable “Pressed Roots” styling method, Pressed Roots ensures that each guest leaves the salon with a quality blowout.

• Convenience – Pressed Roots not only makes booking more convenient, but its method allows guests to get in and out of the salon in 90 minutes (on average).

• Experience – The company provides a top-notch experience every time, through complimentary Wi-Fi, mimosas and/or green juice. All clients get pampered and #getpressed.

“Like many women of color, I have been traumatized by the salon experience, even losing my hair at the hands of licensed stylists,” said founder Piersten Gaines. “I created Pressed Roots for me and the 42 million other women with textured hair in the U.S. who want a brand that prioritizes hair health and experience. Pressed Roots is fulfilling an immediate need in the salon industry, a blow-out bar for women of color. The beauty of our salons is that if someone goes to a new city, all they will need to do is a quick Google search to find our nearest location and have the peace of mind that a trained stylist can do their hair the right way.”

Pressed Roots has already hosted successful pop-up events in Boston, Atlanta and Dallas, and  plans to open 50 additional locations across the U.S. in the next five years. The flagship salon in Dallas is located at 320 Singleton Blvd. To make an appointment, visit https://go.booker.com/location/PressedRoots/service-menu.