Dallas-based custom ready-to-wear menswear label Don Morphy has opened its first pop-up brick and mortar location in Victory Park. Located near The Residences at W Dallas and the Chad Rookstool Salon, the pop-up will run from now through April 12.

Recently recognized by Fashion Group International of Dallas as one of its “Rising Stars” in Men’s Fashion, the Don Morphy brand is rapidly gaining a loyal cult following. Also, as a noted favorite to fashion enthusiasts, influencers, and celebrities such as Emmitt Smith, the Don Morphy label boasts high-quality apparel, shoes, and accessories designed in the United States, and artfully handcrafted from the best Italian fabrics in Florence, Italy.

“We are excited to debut the Don Morphy brand to the Victory Park community,” Serge Laurent, Chief Operation Officer said. “Our Victory Park pop-up will allow our existing customers the opportunity to experience the brand in a new way, and will introduce our Italian quality and flair to a new audience.”

The pop-up will feature a varied assortment of Don Morphy ready-to-wear footwear and accessories, in addition to its fully customizable suits and menswear pieces. Walk-in customers will not only receive exclusive deals and promotions during the pop-up period, but access to special events, and potential one-on-one access to Don Morphy Founder Daniel Mofor, who will also be on-site to assist with custom orders and personal styling assistance.

Don Morphy will be open daily from 11 a.m. to 7 p.m. at 2404 Victory Park Lane from now through April 12. There will be a free customer appreciation event and live fashion show on March 24 at 5:30 p.m. to celebrate the opening with dinner, drinks and the latest in Don Morphy designs. To RSVP, guests can register here.